Maximize Conversion Rates With CRO
While it’s Maximize conversion rates to spend time and money attracting visitors to your site, conversion rates are the true measure of your success. The higher the percentage of visitors who take the action you want them to take, the more revenue you’ll make. That’s where Conversion Rate Optimization (CRO) comes in — it’s the art and science of improving the shopping experience to improve KPIs like sales.
The best way to find what works for your audience is through testing. Try a few different things, such as changing colors, layouts, or copy, and track the results. This gives you real-life proof of what your audience responds to, and can help you optimize your site for the most conversions.
Maximize Conversion Rates with Proven Strategies
One easy way to boost your conversion rate is to offer a money-back guarantee on your products. This helps assuage consumer fears, especially when purchasing expensive items online. Another simple but effective strategy is to add a ‘add to basket’ button on each product page, so that customers can easily complete their purchase. A recent study by CXL found that adding this small step increased sales by 332 percent.
Bounce rate, average session duration, and click-through rate are all good metrics to keep an eye on. However, even if these are moving in the right direction, your conversion rate may still need a little boost. Try reducing the number of fields on forms. A 9-field form may be helpful in learning about your customer, but it’s also frustrating for potential shoppers to fill out.…