fraud prevention using device fingerprinting techniques is an impactful way to stop bad actors before they steal user data or make fraudulent purchases. By analyzing the identifiers of each device—things like screen size, browser extensions, and even fonts—a website can track devices and users without intruding on their privacy or negatively affecting their online experience. This technology is useful because fraudsters are increasingly attempting to use multiple devices to access accounts on e-commerce websites, take advantage of bonus offers and promotions, and even commit account takeovers to obtain valuable assets.
With all of the new ways fraudsters are trying to spoof detection, fraud fighters must be continually updating their tools to keep up with evolving methods. Unlike cookies, which can be wiped clean from the user’s device, device fingerprinting is a snapshot of a user’s hardware, software and browser settings that is much harder to change.
This information is used to create a unique fingerprint for each user, and any changes in these features can signal suspicious behavior. These fingerprints are then compared against previous device records to identify and flag dangerous devices. Then, appropriate measures are triggered to prevent unauthorized access or fraudulent transactions. By uniting device fingerprinting with other measures of fraud prevention, such as data enrichment and dynamic scorechecking, businesses can construct an effective plan for detecting fraud in real time. Learn how SEON’s device fingerprinting solution helped Viabill reduce fraudulent transactions by 90%.