A niche newsletter is an email that targets a specific audience or industry. It can include a mix of original content and aggregated news, reviews, articles, blogs, and videos. It can be monetized through affiliate marketing, sponsorships, and paid subscriptions. Gary Vee’s Vine channel started with wine and still has millions of followers, so don’t be afraid to start small and grow as your readers and business grow.

Choosing the right format and design is key to making your newsletter a success. There are plenty of templates and resources to get you started. Choose a template that matches the content of your newsletter, like this one from the Rhubarb Society that uses vintage images and a muted beige background to match their lifestyle and fashion content. Alternatively, opt for a fully custom newsletter design, as this allows you to create a more personalized experience. The Beehiiv platform is a popular choice for creating custom newsletters, as it offers free design templates and a customizable color palette.

Unveiling the Power of Niche Newsletters: Building a Community Around Your Unique Passion

The GIST, a sports newsletter created by 3 college roommates, is a great example of a newsletter that’s grown to over 700k subscribers with unique growth strategies. They hosted a party where attendees could win a prize for signing up to their newsletter, and they encouraged everyone to bring their friends to increase their chances of winning. They also run a lot of giveaways and co-registrations with other brands. They typically feature 5-7 different products in each issue of their newsletter, and they often review or compare the product options so that their readers have more informed decisions to make.